BT and OneHydra join forces to offer improved SEO for multichannel retailers

BT Expedite, BT’s retail specialists announced today that it will be working with OneHydra, search engine optimisation (SEO) specialists for ecommerce, to provide enhanced capabilities for retailers on BT Expedite’s ecommerce platform.

With this partnership, retailers on BT Expedite’s service-led ecommerce platform will be able to use OneHydra’s SEO solution to help deliver a seamless experience to customers and enhance their brand equity. Retailers will also be able to ensure that shoppers enjoy the same level of satisfaction across multiple platforms, including mobile and desktop devices.

Asif Khetani, director of ecommerce at BT Expedite, said: “Retailers have traditionally found it challenging to manually implement recommendations from SEO agencies and optimise page content themselves. Resource pressures and competing priorities often result in SEO strategies being compromised. This is amplified for retailers with large product catalogues.

“By joining forces with OneHydra, we are able to help online retailers proactively tackle and enhance SEO activities. Integrating OneHydra’s solution directly into the BT Expedite platform will enable us to dynamically optimise content site-wide, yet simultaneously providing clients with total control over their pages and keywords.

“Our partnership with OneHydra represents a fundamental change in our approach towards delivering innovation through a technology partners’ ecosystem. By integrating with best-in-breed solutions, we are now ideally placed to help retailers grow their online revenues in the most cost effective way.”

Warren Cowan, CEO and founder of OneHydra, said: “OneHydra dynamically adjusts our clients’ website structure and content to align with the products their customers are looking for.It does this by analysing the language people are using to search for products in the search engines and comparing that with website content. OneHydra is then able to recommend and automatically generate new pages ready for publishing, with the relevant products displayed, according to the ever changing landscape of our clients’ market.

“It is always exciting to work with other third party technology partners to help customers achieve their business goals. This partnership with BT Expedite will enhance the online customer experience across the board, improving not only the look and feel of retailers’ website but its performance as well. By taking this approach, we are putting retailers in the best state to position themselves for ongoing success.”

Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369. Email: newsroom@bt.com

All news releases can be accessed at our web site: http://www.btplc.com/News

Notes to editors

About BT Expedite

BT Expedite is the retail specialist division within BT. Its mission is to make it easy for retailers to serve their customers.BT Expedite’s solutions enable customer engagement and operational efficiency to enable retailers to thrive in today’s competitive UK environment and grow operations internationally.BT Expedite’s services span every area of multi-channel retailing: ecommerce, store, planning, sourcing, merchandising, CRM; and these are underpinned by BT’s world-class hosting and network infrastructure.It offers fully managed solutions so retailers can focus on what they do best.

BT Expedite currently works with some of the UK’s top retailers, including: WH Smith, Primark, Supergroup, Pets at Home and Mothercare.

For more information, visit www.btexpedite.com

About OneHydra

OneHydra provides enterprise search engine optimisation software for large ecommerce and multi-channel retailers. Based in London, the company uses innovative technology to automate the analysis of a website, identifying every opportunity and publishing specified recommendations instantly. OneHydra ensures SEO is constantly updated to reflect seasonal stock changes and market opportunities, resulting in more qualified traffic, higher conversion rates and increased revenue.

Customers that already trust OneHydra to drive their SEO performance include Currys, Debenhams, Nisbets, John Lewis and Superdry.

For more information visit:www.onehydra.com