BT appoints Dan Ramsay as Consumer marketing director

BT today confirmed the appointment of Dan Ramsay as Consumer marketing director, a role which will see him oversee BT Consumer’s marketing and advertising strategy.

Ramsay joined BT in 2007 and has held a number of commercial and marketing roles in BT Consumer. His most recent position was customer acquisition director, where he was responsible for implementing BT Consumer’s new advertising format “Behind the Scenes”, a parody of the advertising process that includes celebrities and BT clients. Prior to that he performed a major role in launching BT Sport, and also led the introduction of dual and triple play bundles into BT.

Commenting on the appointment, Pete Oliver, BT Consumer commercial marketing and digital managing director, said, “Dan is a key member of the Consumer marketing team and has played an instrumental role in a number of recent marketing campaigns. I am delighted with this appointment which supports BT’s strategy to develop and nurture talent within the business.”

Dan Ramsay, said: “It is a really exciting time to be leading marketing activities for BT Consumer. I am looking forward to showcasing the breadth of BT’s broadband, TV and Sport consumer offerings through a range of entertaining and informative campaigns.”

Ramsay sits on the Council of the Incorporated Society of British Advertisers, his appointment is effective immediately.