BT bolsters hosted communications offering by partnering with Broadsoft
BT and BroadSoft, Inc. (NASDAQ: BSFT) today announced a five-year agreement, which will allow BT to leverage BroadSoft’s BroadCloud® Hosted Unified Communications platform. As part of the agreement, BT
Wholesale will become a preferred BroadSoft distributor in the UK to communications providers looking to provide Hosted IP Centrex Services to the indirect channel.
BroadSoft’s technology provides a leading Hosted IP Centrex platform that will be the foundation of BT Wholesale’s Hosted Communications Services (HCS) portfolio. It allows BT Wholesale to offer communications providers a complete white label Hosted IP Centrex service, underpinned by advanced Unified Communications applications and PBX features.
Businesses supplied by BT Wholesale’s communications provider customers will benefit by extending their core telephony services, to include applications and features such as high-definition voice; conferencing; smart call handling; instant messaging; presence; cloud call recording; CRM Integration and web collaboration tools such as white board sharing. All of these features and applications will be accessible from one common platform and across multiple fixed and mobile communication devices.
By working with BT Wholesale, communications providers can offer their business customers a Hosted IP Centrex solution which comes complete with telephone numbers; configured IP Phones; headsets; broadband; internet access and Ethernet connectivity. BT Wholesale also provides SIP Trunking, Inbound Services and Hosted Contact Centres as part of its Hosted Communications Services portfolio.
Marc Timmermans, Director Portfolio Development, BT Wholesale said: “Today’s announcement sees BT investing further in its Hosted IP Centrex offering as we see significant opportunities for growth in this market. This new agreement is strategically important to both parties so we are delighted to extend our relationship with BroadSoft to support our existing product and invest in taking this to the next level.
“Hosted Communications Services is a key pillar in BT Wholesale’s strategy and is at the heart of our plans to rapidly expand our indirect channel business. By working with us, communications providers can offer their business customers a complete communications service, whether it be Hosted IP Centrex, SIP Trunking, Contact Centres or Inbound Services, all run, managed and owned by BT.”
Michael Tessler, Chief Executive Officer, BroadSoft said: “We are very excited BT Wholesale has selected our BroadCloud platform to power the strategic expansion of its hosted unified communications service. Enterprises throughout the UK are seeking these new communications services to enhance their employee productivity, such as audio, video and web conferencing, instant messaging and presence, and more to ensure their business operates efficiently.”
BT Wholesale has already begun enhancing its existing Hosted IP Centrex service, which includes significant investment in a seamlessly integrated ordering and administration portal, which will be available later this year. This will sit alongside its new Business Portal which will have a brand new look and feel. This portal will be fully branded with the communications provider’s identity and will allow their business customers to manage and configure their own service online, in real-time.
BT Wholesale and BroadSoft will now jointly market and sell the Hosted IP Centrex service, with BroadSoft supporting a number of UK roadshows and events hosted by BT Wholesale throughout 2014.
Ends
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "allow," “will” and other similar terms and phrases and include, among others, statements regarding the benefits to BT and BT Wholesale and its customers of using BroadSoft’s products and services. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the resale and use of BroadSoft’s products and services by BT and BT Wholesale, as well as those factors contained in the "Risk Factors" sections of the Company's Form 10-K for the year ended December 31, 2012, filed with the Securities and Exchange Commission, or SEC, on February 27, 2013, and in BroadSoft’s other filings with the SEC. All information in this release is as of February 25, 2014. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.
About BroadSoft
BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.
BroadSoft and BroadCloud are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.
