BT invests to bring global media partners to Brazil
BT announced today the opening of a new point of presence for its Global Media Network in the city of Rio de Janeiro (Brazil). This new capability will help hundreds of international broadcasters report on major live events in the best possible conditions. It will also provide local media companies with the infrastructure to reach the content providers and global TV broadcasters that form BT’s ecosystem of media partners.
BT’s Global Media Network (GMN) is purpose-designed and engineered to transport live-to-air quality, real-time video (television) and content of all sizes and formats across the globe. It was specifically designed and developed by BT to serve the global content and distribution requirements of media producers and television distributers.
The GMN has multiple points of presence in Asia Pacific, Europe and North America where content is created, distributed or worked on. The Rio point of presence testifies to the economic growth and increasing potential of Latin America. It will also support live events which will drive media content exchange into and out of Brazil in volumes never seen in the country before, including the upcoming FIFA World Cup 2014 and the Olympic and Paralympic Games in 2016.
BT Media and Broadcast Vice President of Global Sales and Marketing, Mark Wilson-Dunn commented “The growth we’re seeing across the board in the media industry in Latin America right now is hugely exciting, characterised by Digital TV projects of an unprecedented scale. Latin America is just the dynamic, growing and cutting-edge environment our Global Media Network was built to underpin”.
Javier Semerene, Vice President BT Latin America said “In Brazil we have been providing services to the media and broadcast industry for over 15 years, developing our infrastructure as Brazilian television went digital. Now, we are ready to enhance our offering to the media industry, providing them with a highly resilient, secure and cost-effective specialist network, backed by our experience as the official communications services partner of the London 2012 Olympic and Paralympic Games - when we supported over 20,000 international broadcasters and journalists.”
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