BT SIGNS WITH IRISH FA AS NEW LEAD PARTNER
- BT signs multi-year partnership with the Irish FA to become the Lead Partner of all the Men's, Boys’ and Disability international teams in Northern Ireland
- The new BT logo to appear on all training kits from November as the men's senior team prepare for qualifying for Euro 2020
- BT has signed a series of deals as part of a brand relaunch to become the lead partner of Home Nations football until 2024.
BT has signed a deal to become the lead partner of Northern Ireland men’s international football teams until 2024. The partnership will see the BT logo appear on all training kit worn by all Men’s, Boys’ and Disability Teams from November.
The partnership with Northern Ireland football will aim to connect the nation at every level of the game, and especially at grassroots level. More details about the broader ambitions of the partnership will be revealed in the coming months and is part of a wider new BT brand and sponsorship strategy, to champion the UK.
Marc Allera, chief executive of BT’s consumer division, said: “To be the lead partner for Northern Ireland is a proud moment for BT and is part of our ambition to be a national champion across the UK. Our partnership will reach all areas of football, including grassroots football and communities.”
Irish FA Chief Executive Patrick Nelson said: “We are delighted to welcome BT as the title sponsor of our men’s, boys’ and disability teams. The deal with BT will also allow us to develop the game further at all levels in Northern Ireland and we are confident it will be a positive partnership for both ourselves and BT. We are confident BT’s support will be of immense benefit to the association as we strive to promote, foster and develop football for all in Northern Ireland.”
The partnership is part of a wider move by BT to partner with all the Home Nations for the next five years. The partnership with all the nations will start in November when the men’s teams will be aiming to qualify for next summer’s Euro 2020 tournament.