BT sport launches new advertising campaign as it becomes the only place to watch UEFA champions league and UEFA europa league next season


BT Sport is to celebrate becoming the home of European football with a new advertising campaign featuring football stars from across the continent.

BT Sport is to celebrate becoming the home of European football with a new advertising campaign featuring football stars from across the continent.

Airing on July 25, the new television campaign pays homage to the glitz, glamour and spectacle of the tournament and features British talent, tournament legends and players from some of the greatest teams around the world, including thirteen Champions League winners who have sixteen trophies between them. 

The BT Sport “House Party” features a host of footballing royalty including Real Madrid’s Gareth Bale, Paris Saint-Germain’s David Luiz, Bayern Munich’s Frank Ribery as well as Premier League stars Joe Hart and Alex Oxlade-Chamberlain. 

Also enjoying the party are BT Sport pundits and presenters Steven Gerrard, Rio Ferdinand, Jake Humphrey, Owen Hargreaves, Steve McManaman, Michael Owen, James Richardson, Robbie Savage and Lynsey Hipgrave. 

BT will be running a series of adverts in the new campaign showcasing the incredible value of BT Sport’s offering including free access to the UEFA Champions and UEFA Europa League for BT TV customers.  

In one advert viewers will see footballing royalty getting in the party spirit, including David Luiz taking a dip in his glad rags, while Bayern Munich’s Ribery, Philipp Lahm and Thiago Alcântara take on the header challenge.

A further advert shows “BT Client” Oliver being sent into the lion’s den, attempting to convince the footballing superstars to swap their trademark player numbers for a Zero, as reminder that BT Sport is free with BT TV. 

Dan Ramsay, customer acquisition director, BT Consumer says: “This is an exciting time for BT Sport. We hope viewers get into the party spirit and enjoy seeing some of their favourite football stars celebrating with the glitz and glamour that surrounds the elite tournaments for world club football, the UEFA Champions League and the UEFA Europa League, which BT customers can now watch all in one place and at a great price.” 

In addition to the television adverts, BT will also be running rich media digital ads, Outdoor posters alongside press and radio ads.  BT will also run a new, updated, Beat The Bin challenge across social channels.  The new campaign was created by AMV BBDO and media buying has been done by Maxus.

BT has revealed that all 351 matches from the UEFA Champions League and UEFA Europa League next season will be free for customers who take BT TV. 

BT TV customers will be able to receive the full BT Sport Pack for free – comprising BT Sport 1, BT Sport 2, ESPN on BT Sport and the new BT Sport Europe channel, which launches on August 1 as the new home of top European football. 

BT Broadband customers who choose to watch on their Sky service, via the BT Sport App or on BT Mobile, will be able to add the BT Sport Pack for a small charge of £5 a month.

BT also announced it has launched BT Sport Ultra HD, giving fans an outstanding viewing experience on BT Sport.

BT Sport will also broadcast a new “Goals” show, presented by James Richardson, where viewers can tune in on Champions League nights to enjoy news and action across all eight games as it happens.