BT Sport signs first commercial gaming deal with Betfred


BT Sport has announced that all three BT Sport channels will be available in all of Betfred’s 1,370 bookmakers across the UK.

BT Sport has announced that all three BT Sport channels will be available in all of Betfred’s 1,370 bookmakers across the UK. 

Betfred is BT’s first big commercial contract in the gaming sector following the news that more than 500,000 households have already signed up for BT Sport. 

The commercial deal means that all of the Betfred shops will have access to BT Sport, comprising BT Sport 1, BT Sport 2 and ESPN, for the next three years. 

BT Sport will be delivered as part of the bookmakers own Betfred TV service. Betfred customers will be able to watch and bet in play on a huge range of events including one of the most comprehensive line ups of live football available. This includes coverage of 38 games from the Barclays Premier League, with 18 of the ‘top pick’ games. These include the London derby between Tottenham and Chelsea on September 28 and the Merseyside derby as Everton play host to Liverpool on November 23. BT Sport will also show top flight live matches from football leagues around the world including Italy, Germany, France, Brazil and the US as well as games from the Scottish Professional Football League, FA Cup ties for the next five seasons including the final, as well as live coverage from the UEFA Europa League. 

Bruce Cuthbert, director of commercial customers, BT Sport, said: “We are delighted to announce our first major contract in the gaming space. It is fantastic that Betfred has signed up to put BT Sport in all of its bookmakers. As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer. 

“We are already seeing fantastic levels of interest and sign ups in BT Sport across pubs, clubs and hotels, as hard-pressed owners who have been priced out of the market by Sky in recent years look to offer their customers some really top class sport at an affordable price.” 

Betfred Managing Director John Haddock, “We are delighted to have secured a deal with BT Sport and we are looking forward to showing some top quality action in all our 1370 shops nationwide. As well as showing the live sport we will continue to have the best offers on the high street including special boosts for our in play betting.” 

BT Sport is an exciting new proposition which is available to all commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca registered clubs with prices starting from as little as £75 per month. 
BT has set up a dedicated UK based call centre to help commercial customers with all of their BT Sport queries. Customers can get to find out more about BT Sport’s commercial packages by calling 0800 678 1957 or visiting www.btsportbusiness.com

The BT Sport Pack will include BT’s brand new channels BT Sport 1 and BT Sport 2, as well as ESPN, all available in both standard definition and high definition. From next season, ESPN will be available exclusively as part of the BT Sport Pack. 


Notes to editors 
All Prices are ex-vat