Hobbs improves in-store shopping experience with new point of sale solution from BT

 Hobbs Limited, the women’s fashion retailer, has introduced a new Point of Sale (PoS) system across all of their UK and international store and concession estate provided by BT Expedite, BT’s retail specialists.

Based on BT Expedite’s Store 6.3, the new PoS system supports an omnichannel customer experience providing Hobbs with product info, customer details, real-time pricing and stock visibility.

Hobbs was under pressure to replace its existing PoS structure to meet the growing needs of its business. The retailer required a new system to improve business processes, streamline payments in store, and be flexible and scalable to meet future demands. Additionally the solution had to be delivered within to a very tight timescale.

Through a collaborative approach and understanding of the business objectives, BT Expedite was able to quickly create, refine and test the changes and configuration that Hobbs needed. BT Expedite designed and implemented an improved PoS system with all the required back-end integration, including tax free shopping, ‘HHT What is this?’ stock retrieval (mobile hand held terminals) and a managed payment service, without impacting the in-store payment process. The full implementation, from design to completion of rollout, was achieved in less than six months.

Mike King, BT Expedite’s chief technology officer, said: “The whole Hobbs delivery has been outstanding and shows the exceptional people that we have here. To me, the success is down to the strong, honest relationship the team built with the customer, the unswerving focus on delivering what was required and contracted and the team themselves. The legacy of this project, apart from the incredible reference, is the self-belief that we are a force to be reckoned with in the retail industry.”

Sharon Lowrie, IT and business change director at Hobbs, said: “The Hobbs and Expedite teams gelled incredibly well early on in the project and both teams have truly impressed me with their professionalism, commitment, pragmatism and hard work in getting us to where we are. The team has done a tremendous job in delivering the project; I have thoroughly enjoyed working with them and look forward to working with them on the planned future phases.”

About BT Expedite

BT Expedite is the retail specialist division within BT. Its mission is to make it easy for retailers to serve their customers.BT Expedite’s solutions enable customer engagement and operational efficiency to enable retailers to thrive in today’s competitive UK environment and grow operations internationally.BT Expedite’s services span every area of multi-channel retailing: e-commerce, store, planning, sourcing, merchandising, CRM; and these are underpinned by BT’s world-class hosting and network infrastructure.It offers fully managed solutions so retailers can focus on what they do best.

BT Expedite currently works with some of the UK’s top retailers, including: WH Smith, Primark, Supergroup, Pets at Home and Mothercare.

For more information, visit www.btexpedite.com