Movie star Willem Dafoe is star of new BT Mobile campaign


Hollywood actor Willem Dafoe stars in the latest TV ads for the launch of BT Mobile.

Hollywood actor Willem Dafoe stars in the latest TV ads for the launch of BT Mobile.

The box office star, who has twice been nominated for an Oscar, features in light-hearted ads that launch a major campaign for BT Mobile across primetime TV, radio, social media and digital media. The campaign was created by AMV BBDO.

The TV ads will appear from Sunday, November 1, in breaks around popular shows The X Factor on ITV and Channel 4’s Homeland.

The scripts are the latest in the “Behind the Scenes” ads which have featured comedy actress Rebel Wilson, Star Wars actor Ewan McGregor, and a host of famous footballers, including Gareth Bale and Rio Ferdinand.

This time, shaven-headed Willem is seen giving an intense performance as he brings together the combined power of 4G and Wi-fi for BT Mobile customers. But he is told to ‘lighten up’ by the BT team, which he achieves with a grim smile at the end.

The “Platoon” and “Spider-Man” star will also be seen fighting off a giant wasp, representing nasty unexpected bills, with a flamethrower, and confronting a data-eating monster to highlight BT Mobile’s spend cap and generous data allowances.

The large-scale campaign will feature three TV ads, five radio ads and even a special cinema edit of the TV ad for the big-screen experience.

Dan Ramsay, marketing director, BT Consumer, said: “The BT Mobile campaign will be unmissable and we hope it will raise a few smiles. It’s been fantastic working with Willem, who’s another genuine Hollywood A-lister.

“This is a major campaign which we hope will be highly visible across all media. We’ve been selling our great value BT Mobile plans since March and have already signed up more than 200,000 customers and we hope this campaign will reinforce our great start.”

Paul Brazier, Chief Creative Officer and Chairman of AMV BBDO, said: ““Advertising can be ridiculously OTT at times. This campaign continues to be great fun as we peek behind the scenes.


Notes to editors

The campaign was created by AMV BBDO and media bought by Maxus.

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Notes to editors

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of five customer-facing lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach.

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