18
October
2013
|
00:00
Europe/Amsterdam

Simon’s girlfriend takes control of the remote

New sitcom style ads promote BT TV 

The next instalment in BT’s TV advertising campaign will hit screens on October 19th with a familiar face moving into the flat. 

The latest episodes in the lives of the BT flat mates will see Simon’s girlfriend, played by Aisling Jarrett-Gavin, trying to keep the peace as Simon continues to drive the others mad. Audiences will see Anna and Joe trying to enjoy BT TV - including the latest blockbusters in HD and BT Sport- whilst constantly being interrupted by Simon. 

The campaign is set to illustrate the great range of channels, live sporting action and must-see blockbusters on offer through BT TV. 

David James, Marketing Director for Consumer, said: “BT TV brings together must-have channels, live sporting action and the latest blockbusters to homes across the UK. 

Simon finally has a girlfriend and what better way to demonstrate BT TV than through their very different TV viewing habits!” 

The ad will be screened during a number of shows including ITV during X Factor on the evening 19th October. 

The campaign will be supported by press and online advertising from 19th October and was developed by AMV BBDO.