BT and Sky have agreed a new multi-year partnership that broadens and deepens their strong commercial relationship. Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK.

Following a competitive tender process, BT Sport has awarded their advertising sales contract to Sky Media, who will replace Channel 4. The agreement means that Sky Media will exclusively sell advertisements and sponsorship across both residential and commercial feeds of all BT Sport channels in the UK as well as the BT Sport app and website.

Sky Media currently represents all of Sky’s channels and also sells on behalf of a range of major broadcasters and channels including Channel 5, Viacom and Discovery.

Andy Haworth, Managing Director, BT Sport said, “Channel 4 has been a great partner who has been with us since launch and has helped us become the established business we are today. I would like to thank them for all of their hard work and support. We are excited to be forging a new partnership with the Sky Media team, whose expertise in the sport market stood out, we are excited about the new opportunities this will bring and look forward to working together.”

Patrick Behar, Chief Business Officer, Sky said: “This new agreement between BT Sport and Sky Media is just another step forward in deepening the longstanding partnership between BT and Sky. From rolling out our world-class entertainment on BT TV through our NOW TV service, and reaching a deal to offer both parties’ sports offerings in one place earlier this year, our relationship is going from strength to strength. This latest agreement is another perfect fit for both of us and it will mean Sky Media can offer clients all the best sports advertising available in the UK, in one place.”

This deal follows the content deal agreed between the two media firms in 2017, which allowed Sky customers to add BT Sport to their Sky subscriptions and BT TV customers to access NOW TV content on their set-top boxes for the first time, earlier this year.

BT today announced a range of great new flexible TV packages designed to offer the UK access to the widest choice of the very best TV shows, films and sport available.

The new 24-month flexible TV packages will be launched on 21 February together with a pick of additional content to help customers choose the right TV line-up that best suits their needs. With package prices starting at just £10 a month, customers have the flexibility to upgrade, downgrade, and add content to enable their TV to adapt to changing lifestyles month-to-month.

NOW TV has been fully integrated with BT TV, meaning that customers can now watch, pause, rewind and record premium Sky Entertainment and Sky Sports content on the BT TV platform. When combined with the great content from existing partners, BT TV is the only place where customers can enjoy easy, flexible access to BT Sport, NOW TV, Amazon Prime Video and Netflix, with easy-to-use search and one simple bill.

Marc Allera, CEO of BT’s Consumer division said: “Life doesn’t stand still from month to month, so we don’t believe our customers’ TV should either. Our new range of TV packs bring together the best premium services, fully loaded with a wide range of award-winning shows, the best live sports in stunning 4K and the latest must-see films – all with the flexibility to change packs every month – with quick and easy search to find what you want to watch. So now with a click of a button you can take out the Big Sport package to catch the top Premier League fixtures one month and swap it for VIP for a rainy school holiday with the family the next.”

Marina Storti, Managing Director, NOW TV, said: “There has never been a more interesting and dynamic time for the entertainment industry than right now and we’re so thrilled to be able to launch NOW TV on BT at such an exciting time. With NOW TV’s range of passes, BT TV customers will be able to enjoy our latest award-winning shows, blockbuster movies and top quality sports content with complete flexibility, so that customers can pay for exactly what they want.”

BT is launching the new flexible TV packages to appeal to a variety of tastes so customers can choose the content they want, with the option to move between each package monthly as their needs change. BT’s five new flexible TV packages come with AMC, exclusive to BT, as standard and are:

Customers can then add and remove a wide range of passes and services to their flexible TV package every month:

• NOW TV Sky Sports Pass (Daily £9.99, weekly £14.99 and monthly £33.99)

• NOW TV Sky Cinema Pass (£11.99 pm)

• NOW TV Entertainment Pass (£8.99 pm)

• BT Sport (£15 pm)

• BT TV Kids (£5 pm)

• HD & 4K (£5 pm)

• Amazon Prime Video (Six months on us*, then £5.99 pm)

• NOW TV Kids (£3.99 pm)

• NOW TV hayu (£3.99 pm)

• NOW TV Boost (£3 pm)

With BT TV, customers receive BT’s award-winning set-top box as well as the simplicity of having just one easy bill for all their content. BT TV helps streamline viewing with search, removing the need to remember which show is on which platform. BT TV’s set-top box also offers pause, rewind and record functionality – allowing customers to never miss their favourite shows. Customers can also watch BT TV in another room for just £5 per month.

With the all new flexible packages, customers can change their package subscriptions simply and fuss-free online or via the My BT app – removing the need to call in to speak with someone. There’s also no out-of-contract price rises, so no bill-shock after the end of the 24 months.

BT TV will be running a special launch offer for customers taking the new flexible packages offering them BT Superfast Fibre and new Entertainment Package from just £37.99 per month. With BT Broadband, customers can benefit from access to BT’s new Home Tech Experts. Home Tech Experts offer friendly, expert support for customers at home - providing a stress-free set up for BT TV. BT customers also benefit from 100% of customer calls being answered in the UK and Ireland.

At the same time as NOW TV is made available to BT TV customers, Sky will be offering BT Sport directly to Sky customers from 21 February.

For more information and to sign up, customers can call BT or visit BT.com from 21 February.