AriSports named the winner of Innovate 21
BT launched Innovate 21 to identify new experiences in sport broadcast
AriSports gains opportunity to work with BT Sport in developing gaming concept
AriSports has been crowned the winner of Innovate 21, BT Sport’s search for exciting new sports broadcast experiences from entrepreneurs, creatives and start-ups.
AriSports impressed the judges with its digital prediction platform, the brainchild of co-founders Rassim and Djewed Hariz. It allows football fans to predict on-pitch events, earning points in the process and competing against friends. It includes a fantasy trading element, where fans can collect and own unique digital cards of their favourite football players. The cards can increase in value, depending on the player’s real-life performances and correct predictions from the owner of the card. As the winner of Innovate 21, AriSports will now have the opportunity to work with BT Sport to develop its technology for future use.
This is the third time BT Sport has backed a search for new viewer innovations in recent years from small businesses. Since winning a 2018 BT competition, Sceenic worked with BT Sport to support last year’s launch of Watch Together service on the BT Sport App. Meanwhile, the winner of a 2016 BT competition, Seenit, enabled fans to send in video reports from stadia around the country as part of BT Sport’s Premier League Tonight show.
AriSports was one of four companies to make it to a final where it presented its innovation to a panel of experts led by Jamie Hindhaugh, chief operating officer, BT Sport. Those involved in identifying both a shortlist and winner included journalist and technology expert Lucy Hedges, Matt Stagg, BT Sport director of mobile strategy, plus BT Sport presenters Brian O’Driscoll, Suzi Perry and Robbie Savage.
Jamie Hindhaugh, chief operating officer, BT Sport, said: “We were extremely impressed by the quality and ingenuity of the innovations on display at the Innovate 21 final. I would like to congratulate AriSports on being crowned worthy winners. Its proposal is an ambitious platform that will offer fans an immersive experience and we look forward to working with them in helping harness its potential.”
Rassim Hariz, chairman, AriSports, said: “Special thanks to BT Sport for this great award, we look forward to working with their team. The process was very competitive and we are honoured to be the winners of Innovate 21. For us, it has been two years in the making and I would like to thank all our technical, product development and business development team. Working with BT Sport, and knowing their innovation track record, is fully aligned with our identity and ambitions in applying our world-first technology for immersive fantasy gaming on live content.”
BT has been at the heart of sports broadcasting innovation over recent years, details of which can be seen at btsport.com/innovates:
- Last season, BT Sport and EE teamed up to launched Matchday Experience on the BT Sport App, offering fans the most immersive sports viewing experience anywhere in the UK, powered by EE’s number one 5G network. Features include Watch Together - the only service in the UK allowing fans to watch, see and chat with three other friends, alongside any BT Sport broadcast, thanks to a split-screen interface.
- BT Sport was the first broadcaster to show live content in 4K and UHD in 2015 and the first to adopt Dolby Atmos in 2016. BT Sport has also embraced social media, being the first to show the UEFA Champions League and UEFA Europa League finals on YouTube and showing content such as BT Sport Score live for free on Twitter and Facebook.
- In 2019, BT Sport collaborated with BT’s Media & Broadcast arm to broadcast the world’s first live 8K test broadcast, into the IBC exhibition in Amsterdam.
- In 2018 BT Sport and EE successfully carried out the world’s first live broadcast over 5G using remote production, delivering a two-way transmission from Wembley Stadium to London’s ExCeL exhibition centre.
About BT Sport
Launched in 2013, BT Sport broadcasts in the UK and Republic of Ireland. BT Sport offers five linear TV channels BT Sport 1, BT Sport 2, BT Sport 3, BT Sport ESPN, BT Sport 4K UHD, six interactive BT Sport Extra channels and is available on BT TV, Sky, Virgin and Talk Talk. BT Sport is also available online and via the App on mobile and large screen devices and operates pay per view channel, BT Sport Box Office.
BT Sport has a track record of innovation, operating from one of industry’s most sophisticated sports TV studios, and delivering world-firsts around Virtual Reality, Dolby Atmos, 4K UHD and remote production. Its achievements have been recognized with awards from IBC, Promax, Music Week and more.
As well as the sole UK rights holder for the UEFA Champions League and UEFA Europa League, BT Sport offers live sport programming including the English Premier League, boxing, UFC, WWE, Gallagher Premiership Rugby, Heineken Champions Cup and MotoGP.
BT Group is the UK’s leading telecommunications and network provider and a leading provider of global communications services and solutions, serving customers in 180 countries. Its principal activities in the UK include the provision of fixed voice, mobile, broadband and TV (including Sport) and a range of products and services over converged fixed and mobile networks to consumer, business and public sector customers. For its global customers, BT provides managed services, security and network and IT infrastructure services to support their operations all over the world. BT consists of four customer-facing units: Consumer, Enterprise, Global and its wholly-owned subsidiary, Openreach, which provides access network services to over 650 communications provider customers who sell phone, broadband and Ethernet services to homes and businesses across the UK.
For the year ended 31 March 2021, BT Group’s reported revenue was £21,331m with reported profit before taxation of £1,804m.
British Telecommunications plc is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London Stock Exchange.
For more information, visit www.bt.com/about