Avoid broadband nightmares with BT's Halo 3+ Hybrid Broadband, backed up by EE’s mobile network
- BT launches its latest advertising campaign, Broadband Nightmares, which takes the form of a short horror film to showcase the power of BT’s Halo 3+ Hybrid Broadband in combatting the nation’s broadband frustrations
- The latest campaign which dramatises the nightmares broadband delays can cause, celebrates BT’s hybrid broadband backed up by EE, the UK’s best mobile network
- The campaign launches 6th May and leads with a 30-second TV ad.
6th May 2022: Today BT announces the next evolution of its hybrid broadband brand campaign, Broadband Nightmares, demonstrating the power of its Halo 3+ Hybrid Broadband and reminding viewers that BT’s broadband, backed by EE’s award-winning mobile network, gives you peace of mind in the event of our broadband service dropping out.
The ad spot dramatises internet outages in the shape of a short horror film, bringing to life a family’s internet nightmares through the perspective of the family’s dad.
The advert opens on the router blinking with an orange light, before showing a family going about their daily connected lives at home – son and dad downloading a film, mum on a Zoom call and daughter on an iPad. All of a sudden, the room plunges into darkness, revealing a new nightmare-like version of the family’s reality. The Wi-Fi is down.
The iPad displays the dreaded ‘wheel of death’, and the TV screen shows a warped downloading page. The dad has been struck by a broadband nightmare and shouts out in despair.
The moment is punctured by a BT router and EE router appearing next to each other; “Together BT and EE bring you Unbreakable WiFi. Only BT’s hybrid broadband is backed up by EE the UK’s best mobile network”, restoring the family’s status quo.
Pete Jeavons, Marketing Communications Director at BT and EE comments: “We are spending more time at home, especially due to the increase in hybrid working. That’s why it is so important to have a network you can rely on. Our new and refreshed campaign highlights our unbreakable Halo 3+ hybrid broadband and reminds our customers and viewers that BT and EE provide the enviable connection needed to get on with the day.”
This follows the successful Broadband Rage campaign, created by Saatchi & Saatchi last year, which dramatised the unbreakable connection of BT’s hybrid broadband, the UK’s first unbreakable home Wi-Fi.
The 30-second TV advert, developed by BT’s advertising agency, Saatchi & Saatchi, goes live with a nationwide TV campaign tonight, 6th May, during Channel 4’s Gogglebox. The campaign will also run across out of home (OOH) and video on demand (VOD), with edits and content developed specifically for a range of digital and social channels.
For more information on BT’s hybrid broadband, backed up by EE; checking your speed, and picking a plan, customers can visit https://www.bt.com/exp/halo
For more information, please contact: firstname.lastname@example.org
CAMPAIGN TITLE: BT Broadband Nightmares
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Guillermo Vega
EXECUTIVE CREATIVE DIRECTOR: William John
COPYWRITER: Henrik Ridderheim
ART DIRECTOR: Rodrigo Castellari
PLANNER: Ophelia Stimpson
BUSINESS LEAD: Charlotte Elwig
SENIOR ACCOUNT DIRECTOR: Rebecca Colman
AGENCY TV PRODUCER: Alex Pemberton
AGENCY CREATIVE PRODUCER: Abigael Wilson
MEDIA BUYING AGENCY: Essence
MEDIA PLANNER: Rachel Cowley
PRODUCTION COMPANY: Riff Raff
DIRECTOR: The Sacred Egg
PRODUCER: Jay Lovelock
EDITOR: Sam Bould @ Final Cut
POST-PRODUCTION COMPANY: The Mill
EXEC PRODUCER: Ryan Hancocks
PRODUCER: Saskia Delius
3D LEAD: William Laban
2D LEAD: Guy Lubin
COLOUR: Matthieu Toullet
AUDIO: Mark Hills @ Factory
AUDIO PRODUCER: Ciara Wakley
BT Group is the UK’s leading telecommunications and network provider and a leading provider of global communications services and solutions, serving customers in 180 countries. Its principal activities in the UK include the provision of fixed voice, mobile, broadband and TV (including Sport) and a range of products and services over converged fixed and mobile networks to consumer, business and public sector customers. For its global customers, BT provides managed services, security and network and IT infrastructure services to support their operations all over the world. BT consists of four customer-facing units: Consumer, Enterprise, Global and its wholly-owned subsidiary, Openreach, which provides access network services to over 650 communications provider customers who sell phone, broadband and Ethernet services to homes and businesses across the UK.
For the year ended 31 March 2021, BT Group’s reported revenue was £21,331m with reported profit before taxation of £1,804m.
British Telecommunications plc is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London Stock Exchange.
For more information, visit www.bt.com/about