Bridget Lea appointed MD, Commercial in BT’s Consumer Division following departure of Ettienne Brandt

BT Group today announced the appointment of Bridget Lea as Managing Director of Commercial for its Consumer division, following the departure of Ettienne Brandt.

Bridget joins the business from Sainsbury’s and Argos, prior to which she led Stores, Online and Omnichannel at O2 for almost six years. She is also on the Board of Governors for the University of Manchester and a non-executive director for Marston’s PLC.

Marc Allera, CEO Consumer at BT Group said: “Bridget will be a fantastic addition to the team and the delivery of our Connecting for Good plan. She brings a great combination of retail and telecoms experience, as well as a passion for diversity, nurturing talent and delivering customer-focused change.”

Bridget Lea said: “I’m delighted to join the Consumer team and look forward to building on the great work the team is already delivering across the Best of Both plans and BT’s customer retention performance.”

Bridget joins after Ettienne Brandt announced he was leaving the business to pursue new opportunities. Ettienne has been in key leadership roles in Finance, Marketing and Sales across Orange, EE & BT, for over 10 years, and is currently Managing Director of Commercial.

His achievements at the company include leading the evolution of BT’s distribution strategy, growing the performance of EE channels and was instrumental in the decision and execution of bringing BT back to the high street, as well as the launch of its Home Tech Experts.

Marc Allera said: “I would like to thank Ettienne for being a key member of my leadership team over the last five years. I will miss his drive and passion for improving performance in our Consumer business and I wish him all the best for the future.”

Bridget and Ettienne will handover in January 2021, to ensure a smooth transition and continued commercial success.


About BT

BT Group is the UK’s leading telecommunications and network provider and a leading provider of global communications services and solutions, serving customers in 180 countries. Its principal activities in the UK include the provision of fixed voice, mobile, broadband and TV (including Sport) and a range of products and services over converged fixed and mobile networks to consumer, business and public sector customers.

For its global customers, BT provides managed services, security and network and IT infrastructure services to support their operations all over the world. BT consists of three customer-facing units: Consumer, Enterprise and Global. Its wholly-owned subsidiary, Openreach, provides access network services to over 650 communications provider customers who sell, phone, broadband and Ethernet services to homes and businesses across the UK.

For the year ended 31 March 2020, BT Group’s reported revenue was £22,905m with reported profit before taxation of £2,353m.

British Telecommunications plc is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London Stock Exchange.

For more information, visit www.bt.com/about