17
January
2020
|
11:19
Europe/Amsterdam

BT celebrates human connections with launch of new BT Halo ad campaign

  • BT launches its latest multi-channel campaign to promote BT Halo, the UK’s best converged broadband, mobile and phone plan - redefining connectivity in and out of the home

  • The campaign will lead with a 90 second TV ad showcasing how BT Halo helps create millions of connections every day across the UK

  • The TV ad will premiere on Friday 17th January 2020 during the ad break for Love Island on ITV 2 and will run throughout January and February – view, share and embed the ad here

BT has launched its latest advertising campaign today supporting BT Halo - the UK’s best converged plan – providing customers with ultra-reliable, superfast connectivity at home and on the go, and expert home service like they’ve never experienced with BT’s new Home Tech Experts.

The campaign launches with a 90 second TV advert that premieres on Friday 17th January during Love Island on ITV 2. The campaign focuses on the importance and far-reaching nature of human connection and highlights the power of what can happen when people come together. This includes medical care, sporting achievements, a girl searching for her biological father via social media, and record-breaking attempts.

The campaign shows gamers, musicians, students, parents and athletes benefitting from connecting with others whilst a spoken-word poet brings this to life through an inspirational poem. The ad ends with an emotional scene showing the girl finally being reunited with her father finishing with the message that BT Halo helps create millions of connections every day across the UK.

BT’s recent gaming partnership with esports team Excel also features with a fan in the ad sporting the team jersey.

The multi-channel campaign also includes out of home (OOH), both roadside and across seven major train stations, bus liveries, cinema, broadcast VoD, a 60 second TV ad, and online video, press, and social. The campaign was developed by Saatchi & Saatchi.

BT launched its Halo proposition in November to redefine connectivity in and out of the home. Customers signing up for BT Halo enjoy the best of BT, with a wide range of benefits available including:

  • In-home support from BT’s Home Tech Experts

  • The fastest speeds from BT at home and on the go, with fibre and 5G

  • Complete Wi-Fi - the UK’s fastest Wi-Fi speeds guarantee

  • BT’s latest Smart Hub with Wi-fi Controls to help family’s manage screen time

  • BT’s Keep Connected Promise

  • Unlimited mobile, home phone and broadband calls and data

  • Dedicated UK & Ireland customer service teams

  • And BT’s price promise, with no end of contract price rises

Pete Jeavons, Director of Marketing Communications, BT said: “This campaign shows the power of connections between us all, and the amazing things we can do together. BT Halo keeps people connected with the best from BT – offering unlimited, reliable 4G, 5G and fibre, as well as dedicated Home Tech Experts to help customers make the most of their technology and stay connected to the people and experiences that matter most to them.”

Click here to view the advert.

Boilerplate

Credits

Saatchi & Saatchi

Executive Producer: Sam Robinson

Production Assistant: Georgia Day

Chief Creative Officer: Guillermo Vega

Creative Director: Ben Beazley

Senior Creative: Oliver Wolf

Head of Planning: Sam Wise

Managing Partner: Andrew Kay

Business Lead: Sam Jones

Account Director: Lydia Scott

Production Company Biscuit

Director: Christopher Riggert

Cinematographer: Adolpho Veloso

Managing Director: Rupert Reynolds-Maclean

Producer: Simon Eakhurst

Production Manager: Hannah Fowles-Pazdro

Production Assistant: Roma Nesi Pio

Sound Design: Mark Hellaby @ 750

Editor: James Forbes-Robertson @ Trim

Post Production: Aoife Fitzgerald @ The Mill

Colourist: James Bamford @ The Mill

VFX: Ed Poulson @ The Mill

Notes to Editors

For further information contact btteam@kazoo.co.uk or 0207 479 4310

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of four customer-facing units: Consumer, Enterprise, Global and Openreach.

For the year ended 31 March 2019, BT Group’s reported revenue was £23,428m with reported profit before taxation of £2,666m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London stock exchange.

For more information, visit www.btplc.com