BT celebrates human connections with launch of new BT Halo ad campaign
BT launches its latest multi-channel campaign to promote BT Halo, the UK’s best converged broadband, mobile and phone plan - redefining connectivity in and out of the home
The campaign will lead with a 90 second TV ad showcasing how BT Halo helps create millions of connections every day across the UK
The TV ad will premiere on Friday 17th January 2020 during the ad break for Love Island on ITV 2 and will run throughout January and February
BT has launched its latest advertising campaign today supporting BT Halo - the UK’s best converged plan – providing customers with ultra-reliable, superfast connectivity at home and on the go, and expert home service like they’ve never experienced with BT’s new Home Tech Experts.
The campaign launches with a 90 second TV advert that premieres on Friday 17th January during Love Island on ITV 2. The campaign focuses on the importance and far-reaching nature of human connection and highlights the power of what can happen when people come together. This includes medical care, sporting achievements, a girl searching for her biological father via social media, and record-breaking attempts.
The campaign shows gamers, musicians, students, parents and athletes benefitting from connecting with others whilst a spoken-word poet brings this to life through an inspirational poem. The ad ends with an emotional scene showing the girl finally being reunited with her father finishing with the message that BT Halo helps create millions of connections every day across the UK.
BT’s recent gaming partnership with esports team Excel also features with a fan in the ad sporting the team jersey.
The multi-channel campaign also includes out of home (OOH), both roadside and across seven major train stations, bus liveries, cinema, broadcast VoD, a 60 second TV ad, and online video, press, and social. The campaign was developed by Saatchi & Saatchi.
BT launched its BT Halo proposition in November to redefine connectivity in and out of the home. Customers signing up for BT Halo enjoy the best of BT, with a wide range of benefits available including:
In-home support from BT’s Home Tech Experts
The fastest speeds from BT at home and on the go, with fibre and 5G
Complete Wi-Fi - the UK’s fastest Wi-Fi speeds guarantee
BT’s latest Smart Hub with Wi-fi Controls to help family’s manage screen time
BT’s Keep Connected Promise
Unlimited mobile, home phone and broadband calls and data
Dedicated UK & Ireland customer service teams
And BT’s price promise, with no end of contract price rises
Pete Jeavons, Director of Marketing Communications, BT said: “This campaign shows the power of connections between us all, and the amazing things we can do together. BT Halo keeps people connected with the best from BT – offering unlimited, reliable 4G, 5G and fibre, as well as dedicated Home Tech Experts to help customers make the most of their technology and stay connected to the people and experiences that matter most to them.”
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Saatchi & Saatchi
Executive Producer: Sam Robinson
Production Assistant: Georgia Day
Chief Creative Officer: Guillermo Vega
Creative Director: Ben Beazley
Senior Creative: Oliver Wolf
Head of Planning: Sam Wise
Managing Partner: Andrew Kay
Business Lead: Sam Jones
Account Director: Lydia Scott
Production Company Biscuit
Director: Christopher Riggert
Cinematographer: Adolpho Veloso
Managing Director: Rupert Reynolds-Maclean
Producer: Simon Eakhurst
Production Manager: Hannah Fowles-Pazdro
Production Assistant: Roma Nesi Pio
Sound Design: Mark Hellaby @ 750
Editor: James Forbes-Robertson @ Trim
Post Production: Aoife Fitzgerald @ The Mill
Colourist: James Bamford @ The Mill
VFX: Ed Poulson @ The Mill
Notes to Editors
For further information contact firstname.lastname@example.org or 0207 479 4310
BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of four customer-facing units: Consumer, Enterprise, Global and Openreach.
For the year ended 31 March 2019, BT Group’s reported revenue was £23,428m with reported profit before taxation of £2,666m.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London stock exchange.
For more information, visit www.btplc.com