Genuinely Simple

Brits strive for simplicity – as three quarters of the nation believe things are too complicated, reveals Plusnet 

Today value communications provider Plusnet launches a new campaign celebrating the simple things in life, as a survey reveals how Brits are fed up with how complicated the world has become.

As research shows three quarters (75%) of people in the UK believe we’ve “lost sight” of the simple things in life, Plusnet has teamed up with Coronation Street actor Antony Cotton and his mum, Enid to celebrate their own basic pleasures.

Appearing in two new videos, Antony – who plays Sean Tully in Coronation Street - and Enid put the world to rights as they hail the beauty of a normal cup of tea and the feeling when you plug something in and it ‘just works’ – while also poking fun at overcomplicated jargon.

When it comes to the UK’s most simple pleasures in life, the smell of the sea tops the list, followed by having the sun on your face, and a bacon sandwich. The definitive list also includes a dog wagging its tail, hearing a baby laugh, someone telling you you’ve lost weight, Sunday lunch with family and a pint in front of a fire in a pub.

It comes as Yorkshire-based Plusnet is taking things back to basics for customers with simple, good-value broadband without the unnecessary bells and whistles – urging people to choose basic, transparent products that just work.

In fact, the majority of Brits already agree simplicity is best when it comes to making everyday purchases – 72% want pricing on packaging to be more transparent and 70% want language to be clearer around products or services.

Four out of 10 (43%) say they are paralysed by the wealth of choice in modern life, which is actually stopping them from making decisions. Nearly half (46%) said they actually craved less rather than more choice, with 68% striving for things to be simple.

Value communications provider, Plusnet offers a simple product range so customers know they’re not paying for things they don’t want or need.

Antony Cotton, said: “People say the best things in life are free, but for me the best things in life are simple. Keeping things plain and simple is a rule that I live by.

“The one thing that this last year has taught us is how important it is for things to be clear and understandable, from the way you live your life right down to the things you buy. For me, if something is advertised as ‘plug in and play’ I want it to do just that. That’ll Do.”

Sam Calvert, Director of Marketing at Plusnet, said: “It’s reassuring to know that Brits strive for simplicity and as our research shows, complicated language and pricing often triggers confusion.

“At Plusnet we’re taking things back to basics for our customers who want genuinely simple, reliable broadband without the bells and whistles. We offer a basic product range so customers know they’re not paying for things they don’t want or need – and we make it clear and easy by sticking to the basics.”