New partnerships, stores and 1.6Gbps home broadband: how EE is doing more for customers
By Marc Allera, CEO, BT’s Consumer business
We’re taking some really big steps forward this summer with EE. These steps will help us deliver on our ambition to be the most personal brand in the UK and do so much more for our customers than the connectivity we're known for.
We want to be a personal guide – helping our customers navigate the complex world of technology, devices, platforms, subscriptions and services.
We’re also walking hand in hand with some of the most exciting tech companies in the world to bring our customers the best experiences possible and connect them to new products and services. Today, we’ve unveiled the latest example of that: our partnership with NVIDIA on its cloud gaming service, GeForce NOW.
With the cloud gaming bundles that our teams have worked so hard to put together, we’re able to not only provide customers with membership for one of the best streaming platforms – but also offer them the hardware and data too, helping to make high-level gaming even more accessible and affordable to customers across the UK.
It’s another part of EE’s ongoing ambition to become the number 1 destination for gamers in the UK. But that’s just one piece of the puzzle, and what we’re doing with New EE that we’re bringing to life this summer.
Reinventing retail with our new stores
The networks, platforms and partnerships – such as the one we have with NVIDIA – mean we are pioneers in so many technologies. As a business, we invest billions in technology every year. But we also know that millions of customers still value that personal touch. That’s what our brand is all about. We want EE to be a personal brand that makes sense of the world of technology for our customers.
So, we’re big believers in retail.
Our new EE Studio store in London’s White City is another glimpse into the world of New EE we're building. The space that we've created really says something about our new brand, what it stands for and how we will play a much bigger role in our customers' lives.
Our Studio store brings to life what we’re doing with New EE. It’s designed to help customers build their connected life and home with trusted advice from our guides, and also features one of the UK’s largest dedicated community gaming hubs and a Digital Spa to support digital wellbeing. We’re even selling smart fridges there!
It’s also a hub for the local community to work, learn and play. And I can’t wait to see what our teams have built for the communities in our Experience stores we'll soon be launching in Cardiff, Manchester and Bluewater.
A new standard for home broadband
On the same day we told the world about our new store last month, we also revealed our plans to launch a Full Fibre 1.6Gbps service and a new range of in-home hardware – featuring back-up from EE’s award-winning mobile network. This will be supported by best-in-class Wi-Fi controls designed to help improve experiences in and around the home.
Our new supercharged home broadband services will set the standard for broadband for years to come. The new speeds, hardware and controls have been developed using the experience and expertise of the world-leading BT R&D teams at Adastral Park, and are designed to help customers manage their increasingly busy households.
This will see us bring customers not just the UK’s best mobile network, but the best in-home connectivity too, and marks the next step by EE as lead consumer brand for the BT Group.
A new cloud gaming partnership, new stores and the best Full Fibre home broadband. This is just the start of the new products, services and experiences we will bring our customers. And it really shows how momentum is building for the New EE that we’re creating as we become a new brand and service that does more.
Follow me on Twitter and Instagram @marcallera